Rules
✔️720/1080p
✔️1:1 ratio
✔️30-60 secs. This will be different for each project.
✔️Should have copyright free background music which matches the product. Girly music for girl's products etc.
✔️Text should be easily visible. You can achieve this by having a white bar at bottom and displaying text over it OR you can add text background OR you can use text border/shadow. Whatever you come up with is fine as long as it looks clean and professional!
✔️Text should have same size, color, animation, font.
✔️Audio fade-out at the end.
✔️The first few clips should highlight the benefits of the product (how the product will solve our problem OR how the product will make us better etc.) First 5-7 secs is very important because we have to catch the audience's attention here, we have to stop them from scrolling down their facebook newsfeed!
✔️Editors should keep the project files for atleast 5-7 days incase a revision is requested by the client. If 7 days have passed, you may delete it but if you need to delete it in 5 days, consult your manager.
✔️After this it should be clips highlighting other benefits (where can we use the product, is it portable, it's unique features, etc)
✔️The last few clips can contain product features like lightweight, built quality etc.
✔️The "text" in the last 3 secs should be "SHOP NOW" / "Get Yours Today"
❌No other brand's logo/watermark
❌No bad transition effect between clips
❌Video should not start with text
⚠️In some cases we may ask to add a logo in the upper right corner OR a watermark in the center(15% opacity) with the website domain.
❌Don't make assumptions of the viewer :
Example : "Cure your backpain today"
You are assuming the viewer has backpain which is against Facebook policy. Instead use something like
"Get Rid of backpain"
Conclusion : Avoid using 'you/your' as much as possible
❌No false claims in advertising :
Example :
1."Lose weight overnight"/"Get rid of pimple instantly". You can't lose weight overnight for sure. We are not permitted to use unreal claims to advertise.
2. Unreal before & after. Showing a bald man as before & showing the product as a solution to grow hair completely. Avoid the words "Before/after"
Conclusion : Script should only describe the product and should not sound magical/unreal.
❌Bad spelling/grammar. Always check your script before editing or submitting. Use an app or an online spelling checker website. There are tons available!
❌Completely Different Product. Don't add video which shows a product which is completely different from the given product. Slightly different is fine & will not be noticeable but another product with different color, design & shape is not permitted.
*If clip is limited use animations & photos to fill up the gaps.
❌Bad cropping. Blank spaces above/below the video. See example below
✅it should be 1:1 ratio
✅it should be atleast 1000px*1000px
✅it should have a short text/phrase(in English) highlighting a benefit of the product
✅it should look clean & professional
❌No Chinese words on pictures taken from aliexpress
✅Check if the thumbnail is 'OK' by uploading here.
It should not have too many text. It should look like the image below.
(If you are in mobile, use chrome browser in desktop mode & delete "m." in the address bar)
❌Don't make assumptions of the viewer :
Example : "Cure your backpain today"
You are assuming the viewer has backpain which is against Facebook policy. Instead use something like
"Get Rid of backpain"
Conclusion : Avoid using 'you/your' as much as possible
❌No false claims in advertising :
Example :
1."Lose weight overnight"/"Get rid of pimple instantly". You can't lose weight overnight for sure. We are not permitted to use unreal claims to advertise.
2. Unreal before & after. Showing a bald man as before & showing the product as a solution to grow hair completely. Avoid the words "Before/after"
Conclusion : Script should only describe the product and should not sound magical/unreal.
✔️All rules given to you about the description format should be followed
✔️When uploading image in Shopify, choose the 1024*1024 option. To change an existing image, select the image & click on the image button(where you add images) & it should allow you to edit the resolution of the selected image to 1024*1024
❌No blurry images
❌No image with Chinese text or other logos or watermark